Cigar News: STG Acquires Room101 Cigars & Accessories and Brings Matt Booth on as Creative Director - Cigar Weekly Community Forums and Discussion Groups

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Cigar News: STG Acquires Room101 Cigars & Accessories and Brings Matt Booth on as Creative Director

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06-14-2022, 11:01 AM

jefslat

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Cigar News: STG Acquires Room101 Cigars & Accessories and Brings Matt Booth on as Creative Director

This is big news. Information courtesy of William Cooper at https://cigar-coop.com

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Quote:

Matt Booth said, “In my 13 years in this industry, I’ve fought hard to foster Room101’s stance in market and now it is time as a brand to ascend to the next level. This arrangement is nothing short of a watershed moment for myself and our brand family. Room101 Cigars has found its forever home with STG and I am extremely excited to be part of a company that is willing to invest in creative integrity and bold innovation. This partnership will empower Room101 Cigars to stretch outward and become the first true global craft brand in the category.”.

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