I'm throwing the bullshit flag. I can't find much that says that it's good. The 'ultimate whiskey challenge' also gave $11 a bottle early times a 94. The challenge is a paid promotional device, people who get 85 or over are allowed to use the name in publicity. They can also buy promo materials from an affiliate. They will spam internet accounts with the news.
It's obviously a bargain at an entry fee of only $525.00.
Never, ever trust any of the awards. sometimes you can trust reviewers and friends, but if you take an 'award' at face value you just gave a scam artist exactly what they wanted.
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FREE MARKETING COLLATERAL
Tasting notes for all products rated 85 points and higher.
Challenge awards, recognizing excellence with a Chairman’s Trophy and Finalist status for each judging category.
Tried & True Award™ recognizes brands that provide unfailing quality to consumers year after year.
Great Value recognition for products that have a favorable score/price relationship.
Challenge icons and logos, free and downloadable from our website, for use in promotion, on-line and, in print.
FREE MARKETING TO TRADE AND CONSUMERS
Results are widely distributed to retailers, restaurateurs, bartenders, distributors and consumers through our affiliation with Beverage Media, the leading trade publication and price book reaching over 73,000 spirits and wine influencers in U.S. markets.
Spirits that score 90 points and higher...
Have their results sent by email directly to subscribers of Beverage Media publications.
Feature on the trade’s most relied-upon product ordering platform: BeverageMedia.com.
Results featured on over 200 ecommerce websites for retailers, which are specifically designed to sell to consumers.
EXTENDED COVERAGE IN OUR BLOG
Published twice weekly on the UBC website, the UBC Blog features industry trends, top lists from UBC results, highlights of USC and UWC award winners, and insight into the personalities behind the products. For companies that enter the 2019 Ultimate Spirits Challenge and Ultimate Wine Challenge competitions, this is yet one more advantage to your participation.
ADDITIONAL ADVANTAGES TO ENTERING THE CHALLENGES
Full details page for each product included on the results page, providing individual rating, tasting note and downloadable marketing collateral in one easily accessible place.
Shelf talkers, bottle stickers, bottle neckers and certificates purchasable through our partner First in Print.
Import assistance for producers without U.S. importers provided free of charge.
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