It's also CBS' best interest to add more schools and their fans to the NCAA, thus putting even more pressure on the NIT which ESPN covers.
No ESPN can't ignore the NCAA it's too big. But....
It's like international football. Once ESPN got the Premiership, look how many footy highlights there are now in the Top 10 plays, it's in the ESPN News Crawl. It was like footy didn't exist until they got rights to the matches. Now you get plays from England, La Liga, Serie A. Two years ago, even, there was no shot.
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