How the Internet Changed the Cigar Business by Michael Herklots
Michael Herklots is a member of
Cigar Weekly but a fairly infrequent poster. Met him at IPCPR and he's one of the busiest people in cigars, with incredible energy and insight.
Quote:
was talking with some manufacturers and retailers about how much the cigar business has changed in such a short amount of time. I suppose like all industries, it's just incredible how the internet has influenced our businesses. Access to information has never been easier and the amount of information has never been greater. At the same time, it's also never been easier to put information onto the web for other people to find. Cigar Manufacturers, Retailers, Magazines, Blogs and countless Facebook and Twitter accounts continue to add to the endless inventory of online information. But it's always important, particularly in the case of cigars, to be sure the information you're getting is correct.
I always encourage cigar enthusiasts new and old, to spend time online reading and researching information about the brands and companies they love, but it is equally if not more important to talk with your retailer.
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