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03-03-2020, 08:18 AM | #1 |
Editor-in-Chief
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Join Date: Aug 1998
Location: Harvey, LA
Posts: 87,236
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Macanudo Sales week of March 2nd, 2020
I posted this in the Daily Deals Highlight thread, but I am curious. I may have asked a similar question before, too, for that I apologize for repeating.
Atlantic Cigar, Serious Cigar and CI all put Macanudo on sale yesterday. This morning, Famous Smoke Shop has them, as well. Anyone know if General is up to something, or trying to seriously clear inventory? Or, is this a copy-cat situation where once one outlet puts the biggest selling brand on sale, the rest feel compelled to follow suit?
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03-03-2020, 11:48 AM | #2 |
CW Squirrel Wrangler
Herf God
Join Date: Dec 2002
Location: southwest Missouri
Posts: 35,722
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Is it all brands or only a few?
Here are a few possible thoughts. Maybe March is merely macanudo month. They may offer 40% discount rates to the retailers once a year, in the form of a payment for all recorded retail sales that are reported to them. So, if the retailers get a big rebate on all sales for the month of march, well, they're going to promote them to death. Possibly Mac Month involves paying premium advertising rates, buying larger ads, and adding other promotions in. General may have a dozen or more possible ways of encouraging retailers. Maybe after fifty years they are going to update the paper goods. New boxes, new bands, a good reason to clear out as much stock as possible. There can't be much worse than having millions of dollars worth of stock in a warehouse when the product is updated. Sort of like when Gus Puttmann Ford sells his cars for 50% off of MSRP as soon as August is here. |
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