Help with a marketing research project for class...

[H311oLHD]

Originally Posted by Mad Dawg

Well, your survey was clearly heavily biased towards college students who buy prepared coffee, so I'm not sure how meaningful my answers will be, but you have another data point.

MD- Thanks for taking the time to do that....It is geared toward college kids, but not just for college kids. It'll help .

Brian- We knew that there were many many other coffee companies out there, or places that sold coffee, but we were told to limit it to three. We decided based on McD's new strategy to try to take some of Starbucks' marketshare in the coffee business to use them as one of the coffee companies and then we chose DD because of their stupid commercials mocking Sbux. (I say stupid b/c they are truly annoying, even though they do have a good creative edge to them).