Cigar Weekly

fvfanmc · 03-26-2016, 03:48 PM

In the past we discussed why the coffee tasted burnt. The consensus was, that it was probably due to over brewing in those big commercial coffee machines.
What I decided to do was buy a bag of Starbuck's ground coffee and make a cup of coffee. I want to see if Starbuck's coffee is really as bad as it is in the Starbuck's coffee shops.

jazznut · 03-26-2016, 08:14 PM

I always thought it was due to over-roasting of the beans prior to the brewing process.

fvfanmc · 03-27-2016, 04:27 AM

Quote:

Originally Posted by jazznut

I always thought it was due to over-roasting of the beans prior to the brewing process.

That may be true as well. Once I make a cup, if it taste awful, then it probably is over-roasting. But, if it tastes decent, then it may be due to sitting in the brewing machine.

debaire · 03-27-2016, 04:33 AM

I heard a Starbucks guy say it's because cup for cup they use more coffee to brew than other people. What you're tasting is the full flavor of coffee that is otherwise diluted in the other guy's brews. Kind of makes sense but I don't know

Jester · 03-27-2016, 05:21 AM

Coffee brewing is counter-intuitive. Adding more coffee allows the water to extract more of the flavorful (desirable) compounds in the roast. Less coffee forces the water to extract the remaining (more bitter, less desirable) compounds. So yes more coffee is better for the extraction, true. If that coffee also happens to be over-roasted it is gonna taste burnt no matter how much you use. It could taste burnt and bitter, or just burnt.

To my taster (and some others I know) Starbucks tastes burnt and one-dimensional. Either from the store or from the bag. That is why they have earned the moniker "Charbucks" in many coffee circles.

As with anything involving individual taste, YMMV.

Best,
J.

BigO · 03-27-2016, 07:24 AM

That is an avid and accurate (IMO) description.

KatDad · 03-27-2016, 07:43 AM

Yep, what they said.

carmine7075 · 05-04-2016, 03:50 PM

Quote:

Originally Posted by Jester

Coffee brewing is counter-intuitive. Adding more coffee allows the water to extract more of the flavorful (desirable) compounds in the roast. Less coffee forces the water to extract the remaining (more bitter, less desirable) compounds. So yes more coffee is better for the extraction, true. If that coffee also happens to be over-roasted it is gonna taste burnt no matter how much you use. It could taste burnt and bitter, or just burnt.

To my taster (and some others I know) Starbucks tastes burnt and one-dimensional. Either from the store or from the bag. That is why they have earned the moniker "Charbucks" in many coffee circles.

As with anything involving individual taste, YMMV.

Best,
J.

My thought is that it was over roasted on purpose to encourage the consumer to order more sugary coffee drinks at $5-6 per cup.

Sent from my BNTV400 using Tapatalk

flipflop · 05-04-2016, 03:57 PM

My wife loves Starbuck's coffee and she doesn't like sugary taste or any sugar in her coffee.

I drink it too, and I never found their coffee to be the least bit sugary.

carmine7075 · 05-05-2016, 12:29 PM

Quote:

Originally Posted by flipflop

My wife loves Starbuck's coffee and she doesn't like sugary taste or any sugar in her coffee.

I drink it too, and I never found their coffee to be the least bit sugary.

To clarify, the coffee is burnt on purpose to discourage the sale of black coffee at $1 and to encourage people to order vanilla Carmel macchiato mochacinos with whipped cream on top at $6 instead. I.e. To cover up the bitter...

Just my Starbucks subliminal marketing conspiracy theory.

03-26-2016, 03:48 PM	#1
fvfanmc Self Exiled Herf God Join Date: Jun 2000 Location: Kearny, NJ Posts: 40,584	Starbucks coffee In the past we discussed why the coffee tasted burnt. The consensus was, that it was probably due to over brewing in those big commercial coffee machines. What I decided to do was buy a bag of Starbuck's ground coffee and make a cup of coffee. I want to see if Starbuck's coffee is really as bad as it is in the Starbuck's coffee shops. Last edited by fvfanmc; 03-26-2016 at 04:07 PM.

03-26-2016, 08:14 PM	#2
jazznut Managing Editor Emeritus Herf God Join Date: Apr 2003 Location: Montreal, Canada Posts: 26,082	I always thought it was due to over-roasting of the beans prior to the brewing process. __________________ My whisky adventure began at the age of nine. Good things DO take time!

03-27-2016, 04:33 AM	#4
debaire Herf Meister Join Date: Jun 2005 Location: Oviedo, FL Posts: 5,185	I heard a Starbucks guy say it's because cup for cup they use more coffee to brew than other people. What you're tasting is the full flavor of coffee that is otherwise diluted in the other guy's brews. Kind of makes sense but I don't know __________________ Steve Fine, twist my arm, I'll smoke a cigar. RIP cubano67, knife Full Flavor Federation (FFF) - Charter Member

03-27-2016, 05:21 AM	#5
Jester Contributing Editor Club Member Join Date: Sep 2005 Location: Saint Pete Fl/Montgomery Al Posts: 4,017	Coffee brewing is counter-intuitive. Adding more coffee allows the water to extract more of the flavorful (desirable) compounds in the roast. Less coffee forces the water to extract the remaining (more bitter, less desirable) compounds. So yes more coffee is better for the extraction, true. If that coffee also happens to be over-roasted it is gonna taste burnt no matter how much you use. It could taste burnt and bitter, or just burnt. To my taster (and some others I know) Starbucks tastes burnt and one-dimensional. Either from the store or from the bag. That is why they have earned the moniker "Charbucks" in many coffee circles. As with anything involving individual taste, YMMV. Best, J. __________________ A general dissolution of principles and manners will more surely overthrow the liberties of America than the whole force of the common enemy. - Samuel Adams, 1779 Last edited by Jester; 03-27-2016 at 06:29 AM. Reason: Speller is off this morning

03-27-2016, 07:24 AM	#6
BigO Publisher/Owner El Chefé BBQ Guru Herf God Join Date: Oct 2001 Location: Atlanta. Posts: 55,765	That is an avid and accurate (IMO) description. __________________ Every time you think you've become too cynical, the world finds a way to teach you that the real problem is that you haven't become cynical enough Free speech is free speech is free speech. There is no qualifier. If you aren't outraged, you aren't paying attention. Never attribute malice to that what can be explained as stupidity. Unborn lives matter too.

03-27-2016, 07:43 AM	#7
KatDad Herf God Join Date: Jan 2003 Location: Overland Park, Kansas Posts: 30,266	Yep, what they said. __________________ The power of accurate observation is commonly called cynicism by those who have not got it George Bernard Shaw The urge to save humanity is almost always a false front for the urge to rule it H. L. Mencken The welfare of humanity is always the alibi of tyrants Albert Camus The Land of the Free Because of the Brave

05-04-2016, 03:57 PM	#9
flipflop Contributing Editor CW Butt Whisperer Herf God Join Date: Feb 2002 Location: Marietta, Georgia Posts: 50,560	My wife loves Starbuck's coffee and she doesn't like sugary taste or any sugar in her coffee. I drink it too, and I never found their coffee to be the least bit sugary. __________________ "Every normal man must be tempted at times to spit on his hands, hoist the black flag, and begin to slit throats." -- H. L. Mencken "I am the punishment of God. If you had not committed great sins, God would not have sent a punishment like me upon you." -- Ghengis Khan

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
To you Starbucks coffee haters....please read....you may thank me..(MIGHT)	H311oLHD	I'll Drink to That!	63	04-23-2008 03:24 AM
Starbucks - Do you like coffee?	mshade	I'll Drink to That!	10	01-20-2005 06:01 PM
Starbucks Pumpkin Coffee	drl1211	I'll Drink to That!	25	10-30-2004 09:31 AM
Starbucks Coffee question	Texas Cop	I'll Drink to That!	28	10-25-2004 01:44 PM